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for: Wong's Martial Arts Academy - WEBSITE
This small, privately owned martial arts school needed a website that would help establish it as the school of choice within the area. Through a stylized and
highly cinematic look, enthusiasts and potential students get a glimpse into the power and beauty of this unique sport. In the photo shoot conducted specifically
for the purpose of this site, currently enrolled students had a chance to express their appreciation for the school while enjoying being part of the project. View Site |
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for: Zephyr Ventilation - PRINT ADVERTISEMENT
This print ad campaign has made a big, lasting impression on the consumer, competition and the industry in general.
Featured in publications known for showcasing luxury such as Met Home, Dwell and Architectural Digest, it was a page stopper. * |
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for: Zephyr Ventilation - PRINT ADVERTISEMENT
Following the exquisite voice and feeling of each individual Zephyr sub-brand, the Cheng collection invited to experience a world of visual fantasy.
The homeowners are the designers of their life and their homes and this ad acknowledged their need to be seen as creative individuals. *
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for: Zephyr Ventilation - BRAND IDENTITY
Its new, confident style provided boundless platform for Zephyr’s product sub-brands. A new look communicated on a more
emotional level that reflected the philosophy of their designer hoods. * |
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for: Zephyr Ventilation - WEBSITE
Through its unique user experience and a distinctive brand story, visitors easily interacted with each of Zephyr’s three sub-brands.
Stylish and beautiful, as well as functional, intuitive and highly informative, this new web site became a prominent well of knowledge
for home owners, designers, dealers and distributors. View Site * |
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for: Zephyr Ventilation - DIRECT MARKETING
This exceptional trade show invitation designed in a form of a large poster, introduced a new designer collection of kitchen hoods.
The signature product Om, featured to scale on the backside of the invitation, provided a coherent theme for the entire launch. * |
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for: Zephyr Ventilation - PRODUCT LITERATURE
For those who can afford or are inspired by Zephyr products, experienced a world that is enriching, transporting, and out of the ordinary.
Devoted to individual collections of hoods, these product brochures depicted the aesthetic and vision of their designers. * |
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for: Recchiuti Confections - DIRECT MARKETING
The focus of the design strategy was to tap into the connoisseur’s appreciation for luxurious goods. To capitalize on the timing
of Valentine’s Day, a set of cards featured chocolate ganache worn as jewelry. The call to action needed to be subtle,
while still effective, and was found on the back of every card and envelope. * |
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for: D&M Holdings - WEBSITE
As a global industry leader in home entertainment, D&M’s web site communicated to its most important audiences: the press
and investors. The new, polished look honorably represented its premium consumer brands and a truly international design
esthetic resonated with audiences in Europe, Asia and the US. View Site * |
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for: Conceptus/Essure - WEBSITE
Essure is a unique, innovative product that revolutionized women’s birth control. The new, successful brand crafted an entire new
category that resonated with women nationwide. This new brand was a great success in reaching the target audience through various
communication efforts including television, radio, print and online advertising as well as direct mail and in-office collateral. * |
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for: Boston Acoustics - WEBSITE
Through its redesigned web site, Boston Acoustic broadened its reach while delivering a complete portfolio of speakers into
more homes. To differentiate themselves from the rest of the crowd, the look of the site was able to sell on an emotional level,
rather then a technological one. Its inelegant organization of products allowed for intuitive browsing based on numerous
criteria such as: type, application, category, or color. View Site * |
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* designed or art directed while at loomis::group
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